The business of football
Football has long remained one of the most popular sports that is played and viewed all over the world. Millions of people of all genders, ages and backgrounds immerse themselves in the thrill of the beautiful game. In 2014, more than one billion fans tuned in to watch the final of the FIFA World Cup Brazil. The competition reached a global in-home television audience of 3.2 billion people.
Football is considered much more than just a game by the most ardent of supporters, and they’re right. The business of football is huge; the amount of money that is involved in football has reached astronomical levels. You only need to look at Manchester United’s huge partnership with American motor company Chevrolet. The Red Devils agreed a seven-year deal with Chevrolet at an estimated figure of £53 million per annum.
Domestic and International television rights constitute a key part of a club’s revenue. In 2015, the English Premier League received a total of £5.14 billion in television rights. La Liga received $1.5 billion in television rights for the 2014-15 season. The Bundesliga and the Serie A also received huge amounts, but none have been able to match the amount received by the English Premier League.
Television broadcasting companies continuously fight it out to gain rights to show live football matches. Not only to provide their subscribers with the best possible service, but also to enhance their appeal to prospective customers.
At last count Arsenal raked in £101.84 million in matchday revenue surpassing the likes of Real Madrid, Barcelona, Manchester United and Chelsea. Ticket sales are extremely vital for football clubs. The money coming in from the sale of match and season tickets is needed for the day-to-day functioning of the club.
Merchandising and marketing
Merchandising is an invaluable way for clubs to connect with their fans. It enables them to proudly wear their favourite team’s colours in public or at football matches by purchasing replica shirts, t-shirts, scarfs and flags. Club shops can also include ties, mugs and cufflinks that all bear the club’s logo on as a way of developing a healthy relationship with their fans. Items such as personalised football calendars and football books are also very popular, and these are a great way for fans to show their support.
There are many factors that come together off the pitch in creating the business of football. Its importance often goes under the radar, but to create a global brand that is not only able to operate efficiently and promote itself worldwide, but also generate the levels of finance that enable football clubs to grow and prosper in the new era of business is a tough job for anyone.
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Source: Football Gifts Direct